// ABC NEWS
We love what we do. And we love our clients. In this business, we believe to do outstanding work, you need to do the following: Connect, understand, collaborate, and help contribute to ensuring our client’s vision comes to life. This is how we build relationships. Our relationship with THE VIEW started a few years ago. Our first open for THE VIEW was EMMY Nominated. And every year, we look to raise the creative bar. We just absolutely love where this one ended up.
“We appreciate you all very much and love collaborating with you. The final product is just stunning. This is our best open yet.”
Sarah De La O / Director THE VIEW
We designed several approaches to this season. We embraced a modern, masculine, Soho sophistication with a color palette of deep greens and brass to help push the elegance. This talent forward design exploration embraced the photography, and let the design seamlessly move us through the open, while playing a crucial supportive role. Our intention was no to go too graphic heavy, but to embrace an editorial fashion magazine sensibility.
Everything about our animation was simple, smooth, clean and nuanced. We labored over the simple moves, on found added Z space and depth in the photography by creating a separation of talent from their backgrounds. We enhanced the light source, and added simplified touches of ambient particulate in the air to bring the photography to life as we took the viewer from one talent to the next.
We also helped tie in the open to additional deliverables for this season with updated lower thirds, title cards and identifiers.
