// VOTE 2024

For their 2024 Election coverage, PBS reached out to Vivid Zero. We created the logo, look, and animation, as well as their brand election spot. Below you’ll see the flag stripes animate on as they echo the interior profile faces of the PBS icon… A nice way to connect the election theme to the brand. A series of digital assets, logo bugs and toolkits where delivered to all the PBS affiliates to use throughout their election coverage.

Then we developed the :30 brand election spot as we dove into scripts, editorial, design, and animation. We unified the logo animation and the design of the brand spot to help create consistency with the added message that PBS is “Your Trusted Election SOURCE”.