For boxing’s biggest spectacle, Showtime reached out to VIVID ZERO. Floyd Money Mayweather comes out of retirement rising to the challenge from one of the most notorious YouTubers, turned professional boxer, Logan Paul. This is the event that everyone is talking about…and we wanted to heighten it even more with a killer approach to the editorial, great music and an energetic, fresh take on design.

In this campaign we were able to include some last-minute footage from the wild press conference between Mayweather and Logan Paul, making this feel even more timely and eventful.

We always love teaming up with our friends at Showtime. Their direction, guidance and knowledge of the sport and Showtime’s boxing brand is continuously inspiring to us.