// SHOWTIME PPV
Showtime came to VIVID ZERO for one of the biggest PPV fights of the year. We designed and animated the graphics, developed scripts, and executed the editorial. This campaign was for the world’s best, pound-for-pound fighter, Canelo Alvarez as he was about to take on the undefeated Caleb Plant for the first ever undisputed super-middle weight title.
VIVID ZERO designed the unique and fresh graphic look for the campaign.
VIVID ZERO also designed several other approaches.
