VIVID ZERO and SHOWTIME CHAMPIONSHIP BOXING team up again. SHOWTIME selected the killer music and wrote the script. VIVID ZERO designed, animated, edited, shot and produced the live action for this hard-hitting campaign. “Awesome work all around. Showtime was blown away with how awesome this spot looked. First time we shared it internally the response was amazing… Tank has never looked better. The talent just pops off the screen. From concept to execution, ridiculously strong. Thank you Vivid Zero!” –John Radzinski Creative Director/Showtime

On location in Brooklyn during SHOWTIME’s press conference in the Barclays Center, VIVID ZERO built a stage on the Brooklyn Nets practice court and shot both fighters on green screen.

Our design approach placed the fighters front and center. With all the raw emotion and grit of a true Brooklyn Street fight, we pushed color and large graffiti typography to support the power, attitude and swagger of both boxers.

We rounded out the campaign with a full suite of social spots and cut downs.