// ABC NEWS
Vivid Zero sets the promo look for ABC NEWS LIVE.
ABC News came to us after they shot and edited this spot. This was to air in the Academy Awards in front of a very large audience. So they asked us to make sure that the design and animation would heighten the connection between David and the audience and then push that connection into America’s #1 streaming news, ABC News Live. We designed a simple and effective spot that focused on the ABC News brand and embraced the word TRUST to pull this all together.