When ABC News came to us with this beautiful cut, they asked “What would you do to it?”. We said, “Nothing. It’s great. Don’t get in the way with graphics. Let what you have shine through in the real, warm and authentic way that you intended”. So we did just that. We designed very simple and well placed typography to align with the spot’s message and tone. Then we treated the spot to help the warmth literally shine through with subtle touches of sun flares. All to give this spot a very real, effective and commercial-level finish.
