// ABC NEWS
WABC asked us to help them launch their new 10a Morning Show. We really wanted to connect talent to the local neighborhoods and showcase the fast moving pace of New York. So we got all 4 talent walking through tons of different locations throughout the city. We connected movement, scale and actions to piece the spot together with a seamless, fun, fresh and upbeat tempo as all the talent comes together at WABC’s Studio. Vivid Zero concepted the shoot, produced the live action, editorial, design and animation on this fun campaign. We even used our helicopter footage we shot previously for WABC, to craft a :10 tease.
Behind The Scenes
