// WINK NEWS SOUTHWEST FLORIDA
Vivid Zero teamed up with WINK News in south west Florida, to modernize and unify their news package. We tapped into the beautiful imagery of the surrounding communities, built upon their brand legacy, and helped take this well-established news brand to the next level.
BRAND THEORY
// THE STRUCTURE
Our brand and motion theory was based on connections. Everything is connected, and the navigation elements support the story and the WINK News process of making these connections for their viewers.
EARLY LOGO ANIMATION EXPLORATION
We add structure to the graphics package just like you would structure a news story. We leaned into the visual outline that mirrors the structure of a news story and allows us to layer imagery on top as we dive deeper to discover and uncover the big picture.
OPENS
// A CONTENT FORWARD APPROACH
We integrated a content forward approach to elevate and connect the viewers and the local community through the various opens throughout the package. Dynamic and editable modules provide the opportunity to insert fresh photography, live footage, live weather updates, and live graphic information. We leveraged city landmarks, neighborhoods, activities, culture, and people to make up our opens and connect our viewers to their communities. We encouraged the station to connect with the community and utilize user submitted photography to further expand their image pool and also connect with their viewers.
The Content open was created to inform and engage the audience by highlighting several upcoming stories. The camera moves from left to right opening and closing up modules as we progress through the upcoming stories. Live modules including the date, weather, and footage help accentuate the feeling that’s dynamically tailored to that day.
The Mini Opens are short animation sequences that utilize the grid system to alpha in and out throughout the news broadcast. Within these opens, there are opportunities to customize individual modules with graphic insertions, photography and video content. Additionally, sponsorship placements can be toggled on with several size variations.
WEATHER SYSTEM
// THE WEATHER AUTHORITY
When it comes to Southwest Florida weather, no one does it better than WINK. “The Weather Authority” needed an elevated and modern weather package to support their world class data systems. We found solutions to streamline the workflow for meteorologists while creating an innovative and dynamic graphics system that re-imagined weather as it leans into interactive and digital.
Vivid Zero and IBM teamed up to push the graphic limitations of MAX for this innovative new weather package. And Vivid Zero continues its relationship with IBM to further graphic innovation on the platform. Vivid Zero created 48 unique looping weather conditions sets and 36 custom weather icons were created exclusively for WINK for use on the IBM weather platform MAX. The Looping weather conditions sets were designed to be used throughout the weather package by breaking out specific sections of the condition from the library which would match the specific weather condition.
MONITOR GRAPHICS SOLUTION
// ON THE BIG SCREEN
The monitor graphics solution echoes the overall design theory and showcases it on the big screen. It delivers content while taking on a supporting role. It props up anchors while engaging viewers on deeper levels of storytelling.
BASELINE + LOWER THIRDS SYSTEM
// GRID STRUCTURE
At the center of this graphics system is the hardest, and most viewed element…the lower thirds and baseline system. This robust system relies on simple, but effective elements that feature module configuration, typography, imagery, and navigational elements. It maintains the structural foundation developed within the brand theory and gives the viewer a sense of perceived control and interaction.
FULLSCREEN SYSTEMS
// THE INTERSECTION OF STORYTELLING AND INFORMATION
An essential component of the package that offers immense storytelling capabilities. It supports Quotes, Verbatims, Phone interviews, Mug Shots, Bullet Points, Stocks, and more.
PROMO PACKAGE
// HOOK THE AUDIENCE
A robust promotional package toolkit was created to elevate topical tune-ins as well as brand image campaigns. Multiple variations and components work together to give a large arsenal for WINK’s marketing needs.
COLLATERAL
// BRANDING
With a new logo and brand theory we helped WINK develop additional collateral designs to unify their brand even further.
