Vivid Zero partnered with Showtime PPV Boxing to create this epic fight campaign. We collaborated closely with Showtime to shoot live action green screen with fighters, heightening the intensity of the spot and displaying the fighters different boxing styles via a barrage of punches. Our team edited, designed and animated the campaign in both English and Spanish for digital and on-air platforms. This full-blown campaign is set to capture the excitement of what promises to be one heck of a fight between two amazing competitors.


Our visual story was inspired by the bad blood between these two that has played out in the press. The tension during the press conference and our shoot was so intense that it spilled over into the campaign. “NO ONE’S BACKING DOWN” and “AIN’T NEVER SCARED” resonates throughout the voice over, lyrics, and the graphics in the spot.