// SHOWTIME PPV BOXING
“The team at Vivid Zero continue to be wonderful collaborators and they always deliver incredible design, strong execution, and exceed expectations” – John Radzinski // Creative Director, Paramount +.
At Vivid Zero, we love a good fight. And what a fight this is…Wow! Two undefeated warriors step into the ring to risk it all. This is our second Benavidez fight, and we’re big fans of David. He brings such energy and intensity to our shoots. But he also can’t help but smile constantly. He really seems like a such a nice guy when he’s not in the ring. And we were super impressed with Andrade. He rolled into our shoot and the SHOWTIME Press Conference solo…no manger, no posse, no social media crew. He just came to work and get things done. He’s actually a very funny guy. Something you don’t expect from such an imposing and dangerous fighter. So we got these guys to work extremely hard and it paid off with this campaign. Our team created the world in 3D. We shot the boxers over green screen, then composited them into our animation and edit. Teaming up with SHOWTIME PPV Boxing has always been a wonderful experience.
// ADDITIONAL DESIGN
Here are a few additional design directions we explored for this campaign.
// LIVE ACTION PRODUCTION
For this shoot, we set up a small green screen studio in the location of the fight press conference. Our crew maximized the space and we brought in some amazing light to elevate the look.
