PAUL VS TYSON

CAMPAIGN

// NETFLIX

Vivid Zero teams up with Netflix, for what is to be one of the biggest and most talked-about fights in history. We started with several concepts. Then we collaborated with Netflix to select and refine the hero idea. Once the concept was solidified, we developed scripts and perfected our production paradigm, setting the stage for an enormous live-action shoot.

Our production took place on an XR stage equipped with massive volume screens and a Bolt Arm, enabling us to create dynamic and fluid camera movements. Our VFX team created custom backdrops, both moving and static, which were programmed into the XR system for a seamless and versatile production. A real boxing ring and over 100 sharply dressed extras helped ground the scene, creating a powerful sense of realism combined with CG crowds and stadium visuals amplifying the atmosphere.

Using the Bolt Arm motion control rig, we shot the fighters in dramatic moments with sweeping camera angles that froze the action. Suspended sweat, camera flashes, and atmospheric effects were added in post to heighten the impact of each shot – with the final color correct bringing it all together. As the fighters move towards each other, the camera moves at lighting speed around them. It freezes their movements and we are suspended in time, right before the biggest moment in boxing history is about to take place – the moment you’ve been waiting for… is almost here…

// DIRECTORS CUT

Vivid Zero flew to Dallas with all the fighters. We set up a location shoot at a local boxing gym to capture tons of social content to help round out the campaign.

VIVID ZERO
Co-Directors
Michael Vamosy 
Joel Lava 

Director of Photography
Joe Libisi

Executive Producer
Diana Horowitz 

Producer
Derek Tacconelli

Producer
Daniel Marricino
(https://lselab.com/)

Line Producers
Jon Sheflin Love Seat
Daniel Marricino Love Seat

Executive Creative Director
Gilbert Avila 

Creative Director
Leigh Simons 

Art Directors
Henry Jamin 
Alex Ishida 

VFX
Juan Delcan 
Miguel Delcan
(https://juandelcan.com/)

Final Edit 
Trailer Park

Color
Matthew Schwab

Mix
BLAST

Voice Over 
Ludacris

NETFLIX
Global Creative Marketing Lead
Olu Kudu

Creative Marketing | Sports
Will Ullman

Sports & Documentary Marketing
Arnell Davis

Additional VFX
Digital Domain