// LOGO ANIMATION
VIVID ZERO partners with NBC Universal Syndication Studios to bring their new logo to life in animation. VIVID ZERO explored several options while creating this select that perfectly blends modern design, beautiful elegance, wildly organic sensibilities, along with energetic and inspiring movement, all crafted to perpetuate their new brand across multiple platforms. The hero usage is the Studio logo placed after all of their original series in linear. We also created different animation lengths, a production toolkit to use in print, trade show signage and other brand implementations.
VIVID ZERO designed several approaches, including this homage to the rainbow-colored peacock of their legacy NBC.
This design used Universal’s daybreak over the globe as the inspiration to help give scale to the logo.
