// SHOWTIME PPV
Vivid Zero teams up again with Showtime PPV Boxing and Jake Paul’s Most Valuable Promotions on this epic match up of Jake Paul vs Anderson Silva. Owning his “bad-boy” persona, we leaned into the Scarface world of Tony Montana. The Al Pacino soundbite, look-a-like set, movie poster graphics and even the sound track all worked to help set the stage for “the most talked-about” fight of the year.
Vivid Zero produced and directed the live-action shoot, cut the editorial, designed and animated the graphics, and executed the full campaign, including social and digital spots.
These behind-the-scene pics and clips help give a sense of the energy created on set.
Embracing the Scarface theme developed with the team at Showtime, Vivid Zero also created these animation Italian-style posters of the original Scarface poster.
Below are some of the design frames from our original exploration.
