VIVID ZERO teamed up with WABC 7 NY to develop a fresh campaign approach. So we embedded our camera crews alongside the field reporters and the team in studio as they captured the news. We focused on their craft and told the authentic story of their passion and the process of the Eyewitness News team. No green screens or smile and turns, this approach was pure not posed. Their process fascinated us, and we wanted to share an inside look of that process with their audience. Vivid Zero shot in NYC over 4 days, with almost every area of the city to capture all of these pieces. We then edited and designed the campaign.